05 | How I'd Run My Business If I Were Starting From ZERO

If I had to start over today—with no followers, no brand, no audience—this is exactly how I’d build my business.

This episode is a raw, real-time download of everything I would and wouldn’t do if I were starting from zero. Whether you're just beginning or pivoting your brand, I’m breaking down how to build a business that actually feels good to run—aligned with your values, your energy, and your life.

This isn’t about hustling harder. It’s about doing things your way, sustainably and soulfully.

What I cover:

• The content strategy I’d use if I had zero followers

• How to stop overthinking and start building a powerful body of work

• Why relationships—not “reach”—are the real foundation of a successful brand

• How to create offers that people actually want (without guessing or forcing)

• Why I don’t believe you need a niche (and what to do instead)

• The only thing I’d spend money on in the beginning

• Building your business around your life—not the other way around

• What I’d whisper to the version of me who was just starting out

This episode is your permission slip to stop following other people’s blueprints and start building something that truly feels like yours.

Whether you’re in a season of starting fresh, pivoting your business, or remembering who you really are underneath all the pressure—this one’s for you.

📣 Wanna build a brand around ALL of who you are?
Book a Branding Breakthrough Session and let’s build your business from the truth of who you are—not just what you do.

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