20 | Intuition & integrity as the new business model w/ Sue Rhue
In this powerful episode, I sit down with Sue Ruhe — former massage therapist turned podcast producer, editor, and intuitive creator — to explore what it really means to follow the call of your intuition and step into a new identity with integrity, courage, and nervous system safety.
Sue spent 15 years working intimately with the body through fascia therapy, grief, and hands-on healing before experiencing a massive life transition that pulled her out of the treatment room and into a completely new path. Through grief, renovation seasons, and listening to podcasts while scraping walls and ripping up floors, she felt the undeniable nudge to use her voice, share her wisdom, and support others behind the scenes as they share theirs.
This conversation is real, vulnerable, and deeply human — touching on intuition, identity work, grief, somatic healing, business integrity, pricing ethics, and the messy middle of becoming who you’re meant to be.
If you’re feeling called to pivot, evolve, or step into a more aligned expression of your purpose… this episode will feel like a warm, grounded invitation from your future self.
EPISODE TIMESTAMPS
00:00 — Sue shares her journey from 15 years as a massage therapist into podcast editing and how intuition guided her career shift into a more aligned, trauma-informed business path.
01:00 — She talks about experiencing strong intuitive nudges—while renovating her home—that pushed her to start her first podcast and follow her inner calling.
04:30 — We explore the early signs of intuitive awakening, that feeling of “I know I’m meant for more,” and how those sensations often resurface during big identity transitions.
08:30 — Sue opens up about the fear, vulnerability, and nervous system activation that came with putting her voice out publicly for the first time.
10:30 — We discuss the messy middle of creativity, learning to show up before you feel ready, and letting your first attempts be imperfect as part of healing your expression.
12:00 — A deeper conversation on business integrity, ethical pricing, and why trauma-informed entrepreneurship requires listening to the body instead of following industry pressure.
16:00 — Sue shares how long-term client relationships and referrals naturally come when your work is built on trust, authenticity, and nervous system safety.
20:00 — We talk about intuition as a business compass and how developing somatic awareness helps you make values-aligned decisions as a leader.
23:00 — Sue describes the somatic signals that told her she’d outgrown her old identity and Instagram presence, prompting her to create a new space that reflects who she is now.
27:30 — We explore how to tell the difference between a real intuitive nudge and a fleeting idea by tuning into your body’s cues and emotional resonance.
32:30 — A conversation about stepping into your next-level identity, regulating your nervous system through change, and trusting the version of you who’s emerging.
35:00 — Sue shares her powerful story of grief, receiving her late friend's journals, and the deep call she feels to write a book to honor her friend’s life and healing journey.
41:00 — We reflect on mortality, purpose, and how grief and illness can awaken a deeper clarity about what truly matters in life and work.
43:00 — A grounded discussion on emotional release, crying as a somatic reset, and how the body clears stress through tears.
46:00 — Sue explains what “answering the call” means to her, emphasizing the importance of creating your work now so you never look back with regret.
50:00 — We close with reflections on intuition, integrity, and building a trauma-informed business that is rooted in truth, embodiment, and your real lived experience.
CONNECT WITH SUE RUHE
📲 Instagram — @suru.productions
🌐 Website https://www.sueruhe.com/
🎙 Podcast Production & Editing
💛 Helping creators share their message with clarity, integrity, and ease
CONNECT WITH MELEAH ROSE
Trauma-Informed Somatic Practitioner | Breathwork Facilitator | Mentor for Creative Leaders
📲 Instagram — @meleah.rose
If this episode reminded you that it’s safe to evolve — and safe to trust your intuition — it would mean the world if you left a quick rating & review.
Share this episode with someone who’s outgrowing their old identity and stepping into a deeper version of themselves. 💛